Seth video

Should Video Creators Take On Jobs They Are Not Qualified For?

Should You Take A Video Job You Are Not Qualified For?

Hey, what’s up guys, Seth here from Smart Filmmakers. In this video, I want to talk about the question that I get so often, should Video Creators take on projects that they’re not qualified for? Alright, so first off, I’ve been in the space over 15 years making videos for clients, both small and large and I can tell you, I constantly get requests from people for jobs that I’m not qualified to do, right. So maybe I don’t have the experience, maybe I don’t have the expertise, maybe I don’t have the equipment but one of these things is missing from the project and so I got to decide, you know, when I’m dealing with this client, whether I want to take on this project or not. All right? Now, there’s a lot of things to consider in previous videos I’ve talked about, you know, saying no to jobs that aren’t really, you know, aligned with your passion and I still believe that that should be the case, you know if the job you have no passion around the subject matter of the video, then I would just say no to that job, but at the same time as a video creator, you’re going to have to take on projects that you’re not quite ready to do and that’s how you’re going to learn and grow as a person and as a creator, alright.

So when someone brings me a project that I don’t have the experience to do, but it’s in line with my passion, right. So I like to do a lot of outdoor filming, especially stuff in nature. So if this is, you know, some type of nature video, but I know that I needed another camera operator, I know that I’m going to have trouble dealing with the footage and post, what I’ll do is I’ll look at the project like this, I’ll figure out what I would bid for my part of the project, right the stuff that I can do and then what I do is I go out and I solicit proposals from other people in the industry, maybe it’s camera operators, maybe it’s editors, and I figure out what it’s going to take to bring them into the fold. So I figure out what their costs are going to be right? So I figure out you know what it’s going to take to bring in a camera guy for two days, what it’s going to take to rent that piece of equipment that I don’t have, you know, how much is it going to cost me to have an editor spend 40 hours editing this video, and then I put all those extra prices into my quote to the client, all right? So, instead of just passing on the job, or giving it over to, you know, a bigger video production house, what I do is I still deal directly with the client because I want that relationship with the client. But I bring in other people into the fold into the project and I just add the price for them into my quote. Alright, so let’s say for example, to keep the numbers simple, let’s say my part of the project for a minute spot for a big corporation is going to be $5,000. All right? But I know I’m going to need another camera operator, he’s going to cost me 2K, I know I’m going to need a video editor, he’s going to cost me 3K and I know I need to RED cameras because the client requests REDS. Now instead of go out and buy REDS or just pass on the project, because I don’t have the right gear. I’m going to go to a site like borrow, and I’m gonna figure out what it’s going to cost to rent RED cameras and I’m going to bake that into my quote for the client. So now all of a sudden I got 5000 for my quote, right for my part of the project and then I got another 7000 for all the other people and the rentals I got to bring in and now when I deliver that quote to the client, if I do end up getting the job, I know I can get the project done because at the end of the day the most important thing is that any client we work with, anyone we accept into our client list and anyone we accept projects to work on videos for, we need to make sure that we always deliver great work, right, that’s how you’re going to grow.

That’s how you’re going to get the referrals, that’s how you’re going to get the five star reviews, all those things you need to grow, and to kind of grow your influence in the space and so the way that we make sure that we get the project done right is we don’t under charge for a job that we can’t do. That’s the worst thing you can do. Because then you’re going to end up delivering a bad product. You need to make sure that you have the the the price baked into the budget into that quote that you can always deliver a great video, all right? So, that would be my suggestion. I would say if the video is in line with your passion, right if someone brings a video that you’re not qualified for, but it’s you know, it’s something you’re passionate about, then I would go ahead and take the job but make sure you have enough money in that quote to bring in the people you need to get it done right.

Alright guys, so hopefully that video was helpful. If you want to see more videos just like this, then go ahead and subscribe below click the bell and also like and comment, I read all the comments, ask me any questions, I’d be happy to go there and answer them for you and once again, I just appreciate you watching this video and I’ll see on the next one. Take care guys.

How To Use Remarketing Ads To Get More Video Clients

Get More Video Clients With Remarketing

In this video I’m going to show you how to use remarketing to bring in more video production clients from your website and other online assets. Stay tuned.

My name is Seth Morrisey. I’m a video creator and digital marketing expert. Ten years ago, I decided to chase my passion and start a video production company. Today I make a full time living, traveling and getting paid to do what I love. Learn from my experiences, as I show you how to get more clients and make more money as a video creator.

Hey, what’s up guys, Seth here from Smart Filmmakers. One of the biggest breakthroughs I ever had as a video producer in acquiring clients was when I started using remarketing, to get more of the clients that were already interested in my services to actually convert and in this video, I’m going to show you at a high level exactly how we do that. Now, what remarketing is once we’ve established that someone’s a potential client, what we basically do is we retarget them with advertising with email follow up and things that are going to actually get them to you know, make that big step to actually fill out a form or give our business a call and the reason that this is so valuable is all the studies show that people need between seven and even up to 30 plus touch points before they’re comfortable enough with our brand, with us as a video creator before they will actually take the plunge and do business with us. So by doing remarketing, and by understanding, you know what this looks like from a client’s perspective, and what you need to do to get people to go past that action threshold, and actually convert and do business with you, is really going to just be a huge breakthrough for you as a producer, because you’re going to be able to really bring in clients on demand, and your competition will have no idea how you’re doing it, all right?

So, I’m going to jump into my computer here and actually go step by step through the remarketing funnel that we use at our video production company and so you can see exactly how this is set up. All right guys, so at a very high level, this is what my marketing funnel looks like and at the very top what you have is you have potential customers, all right? So, these are any ones that could potentially be a video production customer of yours, at the very bottom, you have you know, these leads actually becoming customers and you know signing the dotted line and actually giving you a check or a wire and actually paying you for your services. And the big secret here is that people don’t just become a customer, just by looking at your website and just converting like that they need, you know, they need more touch points, they need to get to know you, they need to get to know your brand and that’s the big thing everyone misses and they leave a lot of money on the table by not creating a system of follow up and almost pressure to get this actual, you know, potential customer to actually, you know, give you a check and do business and in sales it is called an action threshold. So we need to get people over that action threshold.

So, they’ll eventually do business with you and anyone who’s been a video creator for any amount of time knows that you have probably all these leads out there of people who are interested in doing video, but they haven’t been sufficiently motivated to actually pull the trigger and do it and this system is how you get them to actually come you know, into your ecosystem and that eventually, you know, sign that check and actually get you paid. Alright, so let’s talk about how we do this. So at the very top, we have our potential customers and they’re out here, they’re on the web, you know, they’re in their businesses working and what we need to do is we need them to interact with some piece of our content. That could be our website. That could be a Facebook video, that could be our YouTube channel, but we need them to interact with us. So there’s a couple of ways we can go about that. We can create a website and we can do SEO and we can bring in organic search traffic, okay and these could become website visitors. We can have a YouTube channel and we can have them watch a YouTube video and all of a sudden, you know, these are not website visitors but these are people that have interacted and they’re in our retargeting pixel. Okay, we can have a Facebook ad and once they’ve watched that Facebook ad now all the sudden they’re in our retargeting pixel, okay, so however we do it, we need to develop a strategy to take people that are potential customers and bring them into our ecosystem.

Alright, so there’s a lot of ways to do it. I’m not going to go into all of those in this video, but I’m going to show you kind of high level what this looks like. So we can do this through paid. Or we can do this through organic. So that paid would be, you know, running ads, it could be Facebook, it could be YouTube, it could be pay per click. It could be anything like that. It could even be a TV spot where we actually run people to our website, all right? So there’s a lot of different ways to get, you know, that first touch point with customers, or it could be organic. It could be us posting on Instagram, it could be us posting YouTube videos, it could be us handing out business cards, that works too all right? Because these people are potentially going to go visit your website. But once we get them onto our website, or someplace where we can track them, we’re going to add what’s called a retargeting pixel to their browser, all right?

So, once they’ve hit our website, or they’ve watched our video, they’re in our system,  all right? And now what we need to do is once these people have come in and hit, some of these people will convert so the data shows us that when we bring in new leads, and customers about 2% are going to actually convert into customers once they hit our website, all right? But the problem is 98% of these people are actually going to leave and never convert, because they haven’t hit that action threshold. They don’t have enough familiarity with us as a producer as a brand to actually, you know, make the plunge and do business with us, all right? So, the only way we could get these people to actually work the way down the funnel and become a customer is we need to retarget them, all right?

So, this is that middle step right here. It’s called the Discover phase and some people call this tofu mofu bofu. I have it attention, discover and convert. So when we’re in that middle stage of brand awareness and discover, what we want to do is we want to get them familiar with not only us as a producer, us as a marketing agency, us as a video creator, but we also want to give them sufficient reasons that why our service is going to help them get more customers and we need to lay that out for them. So the way we do that is we do that through ads. Alright, so once we have people on our pixel, we need to start running ads to them and there’s a lot of different ways we can do this. We can use banner ads, okay, so I’m just going to put a B here, we could run banner ads. So anytime they’re browsing the web, they’re seeing our face, they’re seeing our unique selling proposition. They’re seeing our brand logo. Okay, so that’s one way. Another way we could do this is through video marketing, okay, so we could actually retarget them on Facebook, with a video business card with a brand video that we’ve done, with a customer testimonial. That’s another really effective way to get people into your system is to actually, you know, serve them up a testimonial, because people will trust what you say, but they trust more what other people say about you. So that’s very effective in this middle brand awareness discovery phase to actually get people to move on and actually hit this convert. Okay, so there’s a lot of different ways we could retarget these people, we could also use what’s called a lead magnet here, so I’m just put an L M. So this is where we could actually put together, let’s say a video marketing guide for business owners, and we could actually serve them up an ad that gives this to them for free in exchange for an email address and then at that point, they’re on our email list. Okay, so what we’re doing here is we’re using brand awareness to try to get them comfortable with not only us, but the value that we can provide them, all right? Now this can take anywhere, like I said, from 7 to 30 touch points to get these people to actually move on to this next level. Okay? So this takes some time and so once people in our system, I usually give them at least 30 days. Alright, so once they enter my pixel, I put them in there for 30 days, and I run advertising to them. And the reason this is affordable is some of you might be thinking, Man, that must cost a lot to run advertising for 30 days, but it really doesn’t. Because if you’re out here, and you’re running cold traffic to anyone in the world, that gets expensive, but there’s only going to be so many people that are going to visit your website. It’s a small audience. So to just retarget them with advertising for 30 days is very affordable and as long as you make a good price on your video, it’s well worth the spend because these people, by hitting your website, by watching your content, they’ve basically you know, said to you and raised their hand and say I’m a potential customer, all right? And so it’s worth the spend to run advertising these people for 30 days.

Okay, so as they as they go through that 30 days, when they go to websites, we’re on the banner ad, when they hit their Facebook feed, we’re serving up videos to them, maybe we’re even serving up a free guide that they can get for free just providing value, trying to move them up that value ladder and then eventually what we want to do is we want to step up the campaign to another level. So once these people have been in our system, let’s say they’ve-they’ve clicked on our site a couple times, maybe they’re watching 50% of our videos, what we want to do is we want to run a different kind of ad at this level. Okay? So this is where we want to go for conversions, all right? Now at this level, we don’t go for conversions at this level, we educate at this level, we show them our value. We give them free content, we do things like that, but at this level, we want to make them convert.

Okay, so the ad that you can run at this stage is basically, hey, get your free video production quote, go ahead and click the link and get a free quote. We can do all kinds of things, but here, we actually want to go for the sale, we want to try to turn these leads into customers, all right? So, if you look at this whole system, you know, 98% of the people up here are going to leave and never convert, all right? Only 2% will just convert on that first touch and that’s usually because you’ve built up value in other ways, they know who you are, maybe they know you from around the community. If we actually run this system with people that hit our site with people who engage with any of our online content, we can get this number way down. So we could actually instead of converting 2% here, we might be able to convert 10% at the bottom by running this system and if you do that, you’re going to see the amount of clients you close from your website from the content that you put out there go up dramatically, and it’s going to mean a lot more money in your pocket at the end of the day. So that’s a high level look at how to use remarketing to actually build your brand, get more clients and close a lot more deals.

If you want to see more videos just like this, go ahead and click the link below and by the way, if you want our free guide on how to get new video production clients, I have a guide that I put together where I give you 20 tips totally free just go ahead and click the link below to get access and thanks again for watching and I’ll see on the next video. Take care.

The Number One Skill Video Creators Should Learn

Video Creators Need To Learn This

In this video, I’m going to reveal the number one skill you need to master in order to have success as a video creator and I guarantee it’s not what you’d think it is, stay tuned. 

My name is Seth Morrissey. I’m a video creator and digital marketing expert. Ten years ago I decided to chase my passion and start a video production company. Today I make a full-time living, traveling, and getting paid to do what I love. Learned from my experiences. I’ll show you how to get more clients and make more money as a video creator. 

I’m going to start this video off right off the bat and say, of course you have to be good at making videos that goes without saying. Your audio has got to be great, your videos got to be great, alright. Let’s get that out of the way. Now, what other skills do you think are very, very important to your success as a video creator?


Now, before I reveal exactly what it is. I want to talk about my history as a video creator and how I discovered this to be the most important skill to master. If you want a long career in this business and have success and, you know, make a good living as a video creator. Alright, so when I first got into video and marketing, the thing that I thought that I was going to do is very different than it ended up being in the end. So, I thought I would be able to sit behind my computer, not talk to anybody, literally just make a great living just on my computer, you know, editing videos and then occasionally I would travel around, I would create these awesome videos and people would just reach out to me and just pay me all this money to make these videos and do what I love.


Okay, and that’s how I thought it was going to go down, but I can tell you the reality is very different for most of us. Now, if you’re a Peter McKenna or a Cole or any of these guys that are just, you know freaks of nature and just naturals then this doesn’t apply to you, okay, and if you have this huge Instagram following and you’re this big influencer or this big YouTube star, this doesn’t apply to you either but I’m talking about the 99% of us out there that don’t have the, you know, freak, natural ability at this and don’t have this huge social media presence. I’m going to tell you the number one skill that we need to master to be successful, all right? So, when I got into this I thought I could just sit behind my computer. I thought I would just be able to travel the world and people would reach out to me and I would just show up and do these crazy videos out in the mountains of waterfalls and all this stuff on the beaches and then I would just get paid for it and I kind of had these lofty visions of what this career would be and just didn’t turn out that way and as I got into it I started getting to the point, I’m like, man I got to make some frickin money, right? I love making videos and, and I’m good at it and traveling is awesome, but at the end of the day, I got to pay my bills too. I don’t have a trust fund; I don’t have all this money sitting there where I can just run around and do videos all day and not get paid. So I needed to figure out a way to monetize, alright. And I tried a lot of ways to monetize; I tried selling affiliate products in my descriptions. I tried selling stock footage on Video Blocks and other sites for a long time and I came to the conclusion that it’s possible to make money off these things, but it’s very rare, all right? And I think anyone who’s trying to make money in kind of these unorthodox ways where you don’t ever have to talk to people. I think you’ll realize the same thing and I think you guys know the same thing. 

So, what I eventually came to is the number one skill that I needed to learn how to do is I needed to learn how to sell all right, because that’s what’s going to make people buy my service. And I can sell stock footage all day, but the amount I’m going to make on stock footage is so small compared to just one video job sale to the right customer, all right? So, I can make so much more money by doing client work and actually dealing with people, communicating, building those relationships, and actually being good at selling video. All right? So, a lot of you out there probably don’t want to hear this honestly, you’re probably in video because maybe you’re an introvert, maybe you don’t want to do a traditional sales job or a traditional, you know, work at a corporate job. You want to do your own thing, you want to blaze your trail, and you kind of have these visions, these lofty visions like I did where you could just travel around and just kind of live this crazy life but then the reality hits that in order to be successful, you’re going to need clients and you’re going to need to be able to sell to these clients and that’s the quickest path to make a full time living at this and I know a lot of the influences out there probably won’t tell you that.

They’ll tell you that you could just post on Instagram every day and post on YouTube and you’ll just have these sponsors and money roll in and you can just live this life but for 99% of us, that’s not the reality. So, you know if you want to go live that false realities that they’ve created go for it but I’m talking about the real world and the real world, we have to build relationships, we have to get clients in order to get those clients we got to sell. All right? That’s the reality, sorry to break it to you but today I’m going to give you some simple tips on selling and in how I’ve been able to be successful at video through selling and some of the things that I’ve learned after selling a lot – a lot of video, okay?


So, I’m going to dive right into it. Number one, the number one trick that I use to sell video is I use a script, all right? And I have one of my scripts right here, I’m always changing it, updating it and the way that I actually sell video is I have kind of a roadmap that I go through and a questionnaire that I go through on every single client and the best way to do that is to have a script or an outline, all right? And the reason is because if you don’t have that script or an outline, it’s going to be really easy to just get off course, you know, basically Jordan Belford says, go into Pluto, right, you just, the conversation would go in all kinds of crazy ways and you’ll never really get to the point. You’ll never really get the points across that you need. You’ll never get the questions asked that you need answered and so having a script really keeps things in a framework and makes selling a lot easier, so that’s number one.

So, the next thing that you need to do when you’re selling is you need to ask questions, all right? And I think the instinct that a lot of us have, especially when we are first learning to sell is we’re not comfortable, you know, having those conversations with people. So, instead of asking questions, discovering pain points, and really learning about the prospect and if you’re even a good fit to work together, what we do is we just come right out of the gate and we just talk about ourselves, like, here’s what you’re getting, here’s the price, dah, dah, dah. But what I have discovered when selling is it’s really more of an interview. That’s how you should think of it is you’re interviewing the prospect to see if they’re even a good fit to work together and in order, to do that, you have to ask a lot of questions, and once again, I use my script to get those questions right. And so, I have a rough outline of what those questions are and by using a script, it keeps a nice framework to the entire process and keep things moving forward, alright?

So, we’re asking questions and number three we’re empathizing with the client, all right? So, we’re not just talking about ourselves, we’re not just treating them like another person that’s paying us. We’re actually treating them like a person and we’re listening and we’re figuring out what their pain points are, we’re diagnosing their problems, and then we’re crafting a solution, our video and marketing services to basically address those, all right? So, that’s the biggest thing is, is if you want to connect with people in a way that they’re going to give you money, you need to emphasize with them because at the end of the day, people do business with people they like, they’re not going to do business with you if they don’t like you and so by empathizing and getting to know them and learning about their business, that’s how you’re going to make that connection.

Next, this is one of the biggest things I’ve done is I always frame it as we’re an exclusive company to work for, right? And we don’t take on everybody and that’s the way that you should frame yourself. If you’re just out there, you say, oh, you’ll take on anything, you’ll do anything then the customer is in control but if you come at every single client as, hey, you know, we’re very picky about the jobs we take, we only do projects that are really kind of, you know, innovative and really cool and exciting and that’s the mindset that you take when you’re working with a client. Then all of a sudden you flip the script and you almost make it like they’re applying to work for you and in my questioning, in my script, I make that very clear that I’m trying to figure out, hey, do these guys have a real need for my service? Are they a good fit, and if they’re not, I’m going to tell them that and I’m going to let the project go, I’m going to pass on the client, all right? And so by doing that, you really flip the script and create that exclusivity around you as a producer, as a video creator; so that’s number four.

Number five is going to be to build value for what you do. Okay, so what I always do is, I always build my value. So, I, once we get to that point in the script, I talk about, the projects we’ve done and then I even do something, I ask them, first off, what their budget is. That’s always a first thing I do is I ask them what their budget is and then whatever it is, so let’s say, you know, they say their budgets $5,000. What I’ll do is I’ll, I’ll build value and I’ll say, well usually we charge $10,000 to work with a client like you on a video but if you can move forward on the project quickly fit into our schedule in this next month, and then I’ll drop that down to your budget of $5,000 okay? So what I do is I make them think, and this isn’t lying, but I make them think that we charge a lot more and then I come down to their level and so by building that value, they feel like they’re getting a deal and when they feel like they’re getting a deal, they’re more likely to move.


And then I kind of touched on this, but number six is going to be to create urgency. So, I always create a sense of urgency because people need that time, you know, they need that urgency to get moving. So, even if your price is within their budget, even if they want the video, if everything else aligns, but they don’t have that sense of urgency, then a lot of people will not move. I’ve found this to be the case, but if I create urgency through either my schedule, either through, you know, the type of video, maybe it could be a scheduling conflict, it could be a weather thing. Whenever it is, if I could create urgency and get them to sign quickly or they’re going to miss out on doing business with me and getting the video done, then I’m going to close a lot more deals. So, however, you can think to create urgency in your specific niche that you’ve chosen, I would definitely do that because it gets people moving that otherwise would just kind of sit and never really make a decision. Okay, so we need to force them to make a decision through urgency. You could do that through a discount or you could do that just through scheduling issues or you’re really busy, you know, you have an opening coming up, if they can fit into that opening, then you’ll work with them, so always create that urgency.

All right guys, so here’s a big one, number seven, and I see so many people not do this, you need to ask for the sale. So, don’t just sit there and talk about your video and then just be like, all right, later, you know, expect them to come ask for you. You need to actually ask for the sale, so you need to say, are you ready to move forward with this project? You know, however you want to phrase it, you should have that in your script, but you should at some point ask for the sale, all right? And then you need to go over the pertinent details right there. So, you know, pricing and all those things, those need to be discussed on the phone, don’t save that for an email. Don’t chicken out and not talk about pricing and then get into the project and then have that awkward conversation. Before you even move forward with a client, you need to clearly explain what your price is and you need to ask for that sale; so have the courage ask for the sale and then next number eight is you need to be able to handle objections. 

So, let’s say you price at a $5,000 for a video, you ask for that sale and then they say I only have $4,000 or $3000. You need to have the framework in your script or through experience to actually be able to deal with those objections. Maybe you give them a discount but you, you scale back the project, maybe you don’t give them a discount, but you give them a bonus to get them up to your price point. However, you want to do, you need to deal with objections, because a lot of people are going to give you objections, but still you can overcome those and move forward with the project. So, what I found is some people are a really easy sale, like I’ll just go in and I’ll just close them, It’s really easy but then some people need you to kind of deal with their objections. They’re still planning on moving forward if you have the courage to listen to their objections and give them a response that makes sense to them, they will still move forward on the project. So, get comfortable with objections and just know that’s part of the sales process. A lot of salespeople that I’ve trained with will even tell you that the really sale doesn’t start until you get that first objection and that’s very common in the sales field, so be comfortable with objections, stand strong and, and just deal with them and see if you could still move the sale forward.

All right guys, and the last tip and this is a big one that almost, nobody does this right, great salespeople do it, but most people don’t do it. Follow up, alright, so let’s say you try to sell someone, and it doesn’t go through for one reason or another, or they say, not right now. Make sure you put that in your schedule, and you follow up with these people. You got to be persistent and don’t feel like you’re bugging them, that’s part of the process. People when if they feel like you’re bugging them, they’ll tell you, hey, stop talking to me, stop contacting me and that’s fine, and don’t contact them after that but if they don’t say that, then definitely make it a habit of following up so you could follow up at a couple of months and say, hey, I just got an opening on my schedule let me know if you’re interested in moving forward now, let me know if now’s a better time for you. Hey, weather’s looking good coming up next month, let me know if you wanted to get started on that video. You know, people will give you all kinds of reasons they’re not ready to move forward and so what I do is I just over time I just keep following up with them and you wouldn’t believe the amount of clients I close after that first sale call doesn’t work out. I just keep hammering and hammering and then maybe you know, it’s a budget thing, maybe they need to wait for the new fiscal year, maybe they need to wait till Q2 and so put those notes in your schedule and when you tell people you’re going to follow up, definitely follow up and you’ll get so many more deals than if you don’t.

All right, guys so hopefully that video was helpful, I know a lot of you out there like, man, and I don’t want to sell. I got in this video so I could just sit behind a camera and make a great living but really at the end of the day, you’re going to need to get out of the comfort zone. You’re going to need to learn how to sell, so take that advice and you’ll make a lot more money in this business and by the way, if you want more tips on how to get video production clients, I put together a free guide, 20 Tips to Get More Video Production Clients, and go ahead and click the link below. It’s totally free; it’ll give you some great resources and tips to get video production clients that you probably haven’t thought of and I want to thank you again for watching this video and I’ll see you in the next one. Take care guys.

Seth 2

How To Get More Video Production Clients With Outsourcing

How To Get More Video Production Clients

In this video, I’m going to reveal what the Golden Link in the value chain is and how you position yourself as a video creator. Not only to be indispensable but to be able to outsource everything you do and still make a lot of money. Stay tuned.

My name is Seth Morrissey. I’m a video creator and digital marketing expert. Ten years ago, I decided to chase my passion and start a video production company. Today I make a full-time living, traveling, and getting paid to do what I love, learn from my experiences, I show you how to get more clients and make more money as a video creator. 

Hey, what’s up, guys? Seth here from Smart Filmmakers. So, over the years when I’ve done video projects for clients, both big and small government agencies, you know, corporations, small mom and pop shops, you know, one-man service providers. One of the things I’ve realized is there’s what’s called a Golden Link in the value chain and I’ve got this concept, you know, from business, this isn’t something that I came up with, this is stuff I’ve read in business books, but the Golden Link in the value chain is the one job that you do not want to outsource as a video creator. And I’m gonna explain exactly why that is in this video. 

Alright, so, you know, anytime we’re trying to make more money as a video producer or a filmmaker and we’re trying to scale our business and we’re trying to make a full time living doing this profession, you know, it’s important to use contractors and outsourcers because there’s really no way that you can do it all. Now I know when we start out, every one of us does it all. We do everything from, you know, meeting with the clients and selling the client to writing up the agreement and the proposal, getting the waivers. We do the filming, we do the editing, we do the color grading, we do the delivery, we do the promotion and this is great when you’re first starting out, you know, when you have low overhead, low monthly expenses, you can do that and you know, you don’t need to make a lot of money. Maybe you’re single, you don’t, maybe you live in your mom’s basement, you don’t really need to make that much, then this doesn’t really apply to you but as you grow your business and treat this more as a profession, instead of just a job, there are certain things you’re going to need to outsource and that’s just the reality and, and the best way to outsource is to use contractors. 

So, I have a very large business, but I don’t have a lot of employees. I use what are called contractors and the difference is, is that employee works with you, you know, all the time and you basically pay their payroll taxes and they’re actually part of your company. Well, that’s very expensive. Okay, but if you use a contractor, what they are is their someone, who works, you know, has their own company. They either work for a different company or they’re a sole proprietor, they have an LLC, and basically, you don’t pay their payroll taxes, you just pay them for a specific task. All right, so as you grow, as you scale your business, you want to start using contractors for specific tasks and usually, these are people that are really good at one or two things. All right? And so maybe they’re really good at color grading or maybe they’re a great editor, maybe they’re a great camera guy, maybe they’re really good at post-production, graphic design, right? Whatever it may be, you start to build these relationships with contractors. Alright? Now as we grow, we want to outsource as many tasks as we can to contractors, so we can take on more videos, take on higher price videos and still have more time and freedom, you know, left in the day. All right? And this is where the Golden Chain in the value link comes into play. All right? 

So, you know, you can outsource pretty much everything except as one Golden Link. All right? And what does Golden Link is, is that relationship with the client. All right? So, this is the one part you can’t outsource because what happens if you do is if you, you outsource this relationship that you have with the client, whether it’s, you know, meeting with them to close on the deal or whether it’s over the phone. If you outsource that part, what’s going to happen is that’s going to become someone else’s client. All right? Now, if you have this, this relationship and you, you know, keep this Golden Link with every single client, what happens is you can charge anything you want for the video.

So, you can charge $10,000 to do a video and you could not do a single thing except close the deal with the client. You could outsource it all and you could do it for pennies. So, you might be able to get a guy to show up for $100 to do the filming and $100 to do the editing and you could make $9,000 a video just by using all outsourcers. As long as you keep this one piece, which is that relationship with the client. So, that’s what we call the Golden Link. 

So, as you grow, as you scale your business, think about building your business around, you know, this Golden Link. So, you want to have those relationships, those contacts, they want to come to you when they want a video job. That’s the most important part is that you’re their guy, right? They don’t care how it gets done, they don’t even care who does the work but it’s important that you are the person that they come to. All right? And so, so anytime, you know we’re looking to grow, anytime we’re looking to scale, anytime we’re looking to hire contractors, make sure you never hire anyone to, you know, communicate with the client and be that salesperson, that front person with the client. Now, it’s not to say you can’t have salespeople but after they sell and they convince the client to do a video job, that client should come to you and you should be that point of contact, right? And so that’s the most important part about scaling is you need to keep that relationship because here’s what also happens is when you work with a client, you do a great job, you produce a great video. What’s going to happen is they’re going to come back for more and if you’ve given up that Golden Link to someone else, let’s say you’ve given that up to a different company because you didn’t want to deal with the client. You just want to come in and run your camera. Well, next time they have a video, they’re going to go to the other guy and maybe they won’t hire you as the camera guy. All right? Maybe they won’t hire you as the editor. All right, so whenever we’re thinking about scaling, always remember the Golden Link and the value chain and make sure that’s you.

All right guys, so hopefully that video was helpful. You want to see more just like this go ahead and like subscribe, click the link, ring the bell, whatever you want to do down there. Leave a comment. I read them all. I’d love to hear what you have to say about this video and any other videos you want made and thanks again for watching. Take care.

5 Tips To Get More Real Estate Video Jobs

How To Get More Real Estate Jobs

In this video, I’m going to give you five simple tips you can start using today to get more real estate video clients. Stay tuned. My name is Seth Morrisey. I’m a video creator and digital marketing expert. 10 years ago I decided to chase my passion and start a video production company. Today I make a full time living, traveling and getting paid to do what I love. Learn from my experiences I show you how to get more clients and make more money as a video creator.

Hey guys, Seth here from Smart Filmmakers. In this video, I’m going to reveal five simple tips you could start using today to get more real estate video clients for your video production company. But before I get into that, let’s talk about the pros and cons of doing real estate video. So first off on the pro side, you know, it’s abundant it’s everywhere. No matter what city you live in, even if it’s a small community, there’s always properties being bought and sold you know people need this service. Now originally most real estate agents just did photography, but now you know things are kind of opening up to video. Most agents are requesting video, especially on those higher end properties. So, you know, no matter where you live even it’s a town as small as 5000 people, there’s gonna be opportunity for work. So that’s great. There’s also you know, these different industries kind of coming out that have 360 video and all kinds of other things. So if you want to expand and take on you know, a new type of video, then you can really become kind of that go to person in your community for real estate video, all right? So, that’s the pro it’s very abundant. It’s prevalent pretty much everywhere in the United States and around the world. But here’s the con is the top price point that you can charge for your video job is not that high, all right? And let’s face it, so you know, it’s not that creative and so then things are kind of more, you know, cookie cutter and more standardized then the price you could charge for it usually goes down, all right? So, you know, in the creative field, like if you’re doing TV spots, even wedding videography, a lot of times you know, the sky’s the limit on what you could charge for your work, but something like real estate video, you know, real estate agents have a certain benchmark at a certain kind of budget that they’re planning on spending on marketing their property and video, you know, has a certain ceiling on the price you can charge right. So usually I found that agents are willing to pay anywhere from $200 to up to 500. At the most if it’s a really nice property, we’ve been able to get closer to 1000 per property, but that’s rare. That’s usually for the million dollar houses. In most cases, you’re going to be able to get about 200 to 3 to 400 per house, if you’re good at what you do. Now, some of you might say, That’s great money. It is great money if you could do multiple houses a day. So if you’re really good at marketing yourself, you can go out there and knock out you know, three, four or five houses a day you can make really good money doing this but you know, if your supply is limited and you only have so many houses, then just one house a day at 200 you know that’s mediocre money, all right? So, that’s the pro that’s the con. So you know, use that information to decide if this is right for you, but let’s go into five simple tips now to get more real estate video clients and number one, you know number one, you got to have a highlight reel.

So, that’s the absolute bare minimum to get into this business is you need a highlight reel. Now some of you may be asking, you know, how do I get a highlight reel, if I haven’t been hired to do a video yet you’re new in the industry. The easiest way to do this is to just do your first video for free and I’d recommend doing your first three videos for free because you want a highlight reel that has multiple different houses. So you don’t just want to reel that has one house. All right, you want a highlight reel that has maybe three different houses you’ve done, you take the best clips of each put it into a 60-second you know, 45-second reel, put it to music, and then that’s kind of your show piece that you could show, you know, potential real estate agent clients and say, Hey, you know, here’s the work I do. I would love to do real estate video for your properties, all right? So, that’s number one. Definitely, you know, create a highlight reel. That’s the bare minimum you could do all right? So, number two, as I was moving through this process, you know building my reputation as a real estate video producer, what I would do next is I would create a website but I wouldn’t just create any website I would create a niche specific website that focuses on real estate agents and I also create a Google My Business listing that directly focused on real estate video. So here’s what I mean is, don’t just create a website that says, hey, I do video production, right? I do all types, what I would do is I would create a website that basically is hundred percent laser focused or at least a page on your website, laser focused on real estate agents and doing real estate video. So this could be anything like you know, let’s say you know, California real estate I’m just giving you a simple example. But you get the idea. You want to really niche down here because when people are looking for this service, they’re not looking for a generalist, they’re looking for someone who’s a specialist and so if you niche on your website, and then also niche on your Google My Business listing, so you could do the same thing when you’re creating your Google My Business you could call it California real estate agent or real estate video, right? And that would be the name and so when people are out there searching on the web looking for real estate videographers, you’re going to pop up. Okay? So it could be even California real estate videographer as your Google My Business name and your website URL, right? And so you’re going to actually come up when people are looking for this specific type of video. So if I wanted to break into this industry, that’d be the second thing I do. I’d create a really niche specific website and I’d go out and I’d register a very niche, you know, specific Google My Business listing, all right? So, number three guys, it’s going to be network with real estate photographers.

So, some of you know, maybe thinking that seems counterintuitive aren’t these guys my competition, but like a lot of other spaces, real estate photographers don’t really want to do video as well. So they might just be a photographer, and video even though they can do video with their DSLR camera or whatever they’re running. They don’t want to do video, right? They want to do what they do, which is photography. So these people are great to network with and see if you can potentially refer them and they can refer you to projects because, you know, some real estate agents. In fact, you know, I’d say the majority probably won’t want video, they’ll just want photos to get their properties sold. But a lot will want video and so if you guys have these, these different real estate photographers as connections, and they’re willing to refer you when they do need video, you could come in, you could do you know, a quick video of the interior exterior and maybe some aerial drone shots and get the job done and that’s a great way to get a steady source of leads, all right guys? So, tip number four, for getting more real estate video jobs is going to be email outreach, all right?

So, this is very simple. Basically, all you’re going to do is you’re going to find these people, which they’re very easy to find online. They’re very easy to contact because that’s the nature of their business and you’re going to basically email them and say, Hey, you know, here’s a link to my highlight reel. I’m interested in potentially doing video for you. You know, do you need my services and basically try to build relationships with as many real estate agents as possible. Now the reason this works so well for these guys is one, they’re very visible. So you can always, you know, just look up real estate agents with your city. You go to and find agents, you go to Zillow and find agents, you can look at any property and there’s usually an agent attached and they’re always going to have their contact info and they’re always going to be watching that email like a hawk, because they’re looking for leads and so they’re going to be very responsive. So by reaching out, definitely, you could just reach out and just, you know, plead your case, say, Hey, you know, I do real estate video, if you’re interested I’d be I’d love to come and shoot your first property for free and that would be a way to really, you know, kind of put a little bonus to them and really get them motivated to try you out and then if you do the first property for free and they like your work, then you could definitely build a relationship there. All right, I’m gonna give you a little tip though on email outreach that you probably have not heard. So when you do that initial outreach, via email to an agent, don’t include a link to your website, or your video highlight reel and the reason is, is because if you do that, and this is the first contact with an agent, chances are that email could go to the spam folder and they’re never going to see it. So what I would do is I would do an outreach email that says something like, Hey, you know, I’m a local real estate videographer, I’d love to come, you know, film your first property for free. If you’re interested, let me know and I’d be happy to send over my highlight reel and more information about my services and what will happen is when they reply, then you’re in the clear and then you can link your website, you can like your highlight reel and you’re not going to have any email deliverability problems. So that’s just a great tip for you guys, an email outreach don’t discount it, it works. You’re going to have to outreach to a lot of people before you get a response. But for the most part, you’re going to make these connections and you’re going to get jobs by doing email outreach.

All right guys, so tip number five, and this is a good one I’ve used this one which is devastating success. It’s going to be to use Facebook ads and targeting directly real estate agents with your real estate highlight reel to get on their radar and get them to book you for jobs. So all you do is you get into the Facebook Ads Manager, most real estate agents that are on Facebook are actually going to put in their bio and they’re going to check that little box that I am a real estate agent and so then you could go into the Facebook targeting and you can actually target them specifically with your ads. The reason the strategy is so effective is when you’re doing real estate video, you know who your customer is, your customer is the real estate agent, you’re not selling to the homeowner, you’re not selling to random people, you’re selling to real estate agents. So by targeting them directly in Facebook, you could save a lot of money on your ad spend and you could really get fantastic results.

All right guys, so hopefully that video was helpful go ahead and try these tips. Let me know what you think, leave you know, any feedback in the comments. Let me know other videos you’d like to see just like this. If you want more training and over the shoulder, you know different demos to get more clients and grow your company. Go ahead and click the link below. I look forward to seeing you on the inside and thanks again for watching guys. I’ll see on the next one. Take care.