Seth video

Should Video Creators Take On Jobs They Are Not Qualified For?

Should You Take A Video Job You Are Not Qualified For?

Hey, what’s up guys, Seth here from Smart Filmmakers. In this video, I want to talk about the question that I get so often, should Video Creators take on projects that they’re not qualified for? Alright, so first off, I’ve been in the space over 15 years making videos for clients, both small and large and I can tell you, I constantly get requests from people for jobs that I’m not qualified to do, right. So maybe I don’t have the experience, maybe I don’t have the expertise, maybe I don’t have the equipment but one of these things is missing from the project and so I got to decide, you know, when I’m dealing with this client, whether I want to take on this project or not. All right? Now, there’s a lot of things to consider in previous videos I’ve talked about, you know, saying no to jobs that aren’t really, you know, aligned with your passion and I still believe that that should be the case, you know if the job you have no passion around the subject matter of the video, then I would just say no to that job, but at the same time as a video creator, you’re going to have to take on projects that you’re not quite ready to do and that’s how you’re going to learn and grow as a person and as a creator, alright.

So when someone brings me a project that I don’t have the experience to do, but it’s in line with my passion, right. So I like to do a lot of outdoor filming, especially stuff in nature. So if this is, you know, some type of nature video, but I know that I needed another camera operator, I know that I’m going to have trouble dealing with the footage and post, what I’ll do is I’ll look at the project like this, I’ll figure out what I would bid for my part of the project, right the stuff that I can do and then what I do is I go out and I solicit proposals from other people in the industry, maybe it’s camera operators, maybe it’s editors, and I figure out what it’s going to take to bring them into the fold. So I figure out what their costs are going to be right? So I figure out you know what it’s going to take to bring in a camera guy for two days, what it’s going to take to rent that piece of equipment that I don’t have, you know, how much is it going to cost me to have an editor spend 40 hours editing this video, and then I put all those extra prices into my quote to the client, all right? So, instead of just passing on the job, or giving it over to, you know, a bigger video production house, what I do is I still deal directly with the client because I want that relationship with the client. But I bring in other people into the fold into the project and I just add the price for them into my quote. Alright, so let’s say for example, to keep the numbers simple, let’s say my part of the project for a minute spot for a big corporation is going to be $5,000. All right? But I know I’m going to need another camera operator, he’s going to cost me 2K, I know I’m going to need a video editor, he’s going to cost me 3K and I know I need to RED cameras because the client requests REDS. Now instead of go out and buy REDS or just pass on the project, because I don’t have the right gear. I’m going to go to a site like borrow, and I’m gonna figure out what it’s going to cost to rent RED cameras and I’m going to bake that into my quote for the client. So now all of a sudden I got 5000 for my quote, right for my part of the project and then I got another 7000 for all the other people and the rentals I got to bring in and now when I deliver that quote to the client, if I do end up getting the job, I know I can get the project done because at the end of the day the most important thing is that any client we work with, anyone we accept into our client list and anyone we accept projects to work on videos for, we need to make sure that we always deliver great work, right, that’s how you’re going to grow.

That’s how you’re going to get the referrals, that’s how you’re going to get the five star reviews, all those things you need to grow, and to kind of grow your influence in the space and so the way that we make sure that we get the project done right is we don’t under charge for a job that we can’t do. That’s the worst thing you can do. Because then you’re going to end up delivering a bad product. You need to make sure that you have the the the price baked into the budget into that quote that you can always deliver a great video, all right? So, that would be my suggestion. I would say if the video is in line with your passion, right if someone brings a video that you’re not qualified for, but it’s you know, it’s something you’re passionate about, then I would go ahead and take the job but make sure you have enough money in that quote to bring in the people you need to get it done right.

Alright guys, so hopefully that video was helpful. If you want to see more videos just like this, then go ahead and subscribe below click the bell and also like and comment, I read all the comments, ask me any questions, I’d be happy to go there and answer them for you and once again, I just appreciate you watching this video and I’ll see on the next one. Take care guys.

Seth 2

How To Get More Video Production Clients With Outsourcing

How To Get More Video Production Clients

In this video, I’m going to reveal what the Golden Link in the value chain is and how you position yourself as a video creator. Not only to be indispensable but to be able to outsource everything you do and still make a lot of money. Stay tuned.

My name is Seth Morrissey. I’m a video creator and digital marketing expert. Ten years ago, I decided to chase my passion and start a video production company. Today I make a full-time living, traveling, and getting paid to do what I love, learn from my experiences, I show you how to get more clients and make more money as a video creator. 

Hey, what’s up, guys? Seth here from Smart Filmmakers. So, over the years when I’ve done video projects for clients, both big and small government agencies, you know, corporations, small mom and pop shops, you know, one-man service providers. One of the things I’ve realized is there’s what’s called a Golden Link in the value chain and I’ve got this concept, you know, from business, this isn’t something that I came up with, this is stuff I’ve read in business books, but the Golden Link in the value chain is the one job that you do not want to outsource as a video creator. And I’m gonna explain exactly why that is in this video. 

Alright, so, you know, anytime we’re trying to make more money as a video producer or a filmmaker and we’re trying to scale our business and we’re trying to make a full time living doing this profession, you know, it’s important to use contractors and outsourcers because there’s really no way that you can do it all. Now I know when we start out, every one of us does it all. We do everything from, you know, meeting with the clients and selling the client to writing up the agreement and the proposal, getting the waivers. We do the filming, we do the editing, we do the color grading, we do the delivery, we do the promotion and this is great when you’re first starting out, you know, when you have low overhead, low monthly expenses, you can do that and you know, you don’t need to make a lot of money. Maybe you’re single, you don’t, maybe you live in your mom’s basement, you don’t really need to make that much, then this doesn’t really apply to you but as you grow your business and treat this more as a profession, instead of just a job, there are certain things you’re going to need to outsource and that’s just the reality and, and the best way to outsource is to use contractors. 

So, I have a very large business, but I don’t have a lot of employees. I use what are called contractors and the difference is, is that employee works with you, you know, all the time and you basically pay their payroll taxes and they’re actually part of your company. Well, that’s very expensive. Okay, but if you use a contractor, what they are is their someone, who works, you know, has their own company. They either work for a different company or they’re a sole proprietor, they have an LLC, and basically, you don’t pay their payroll taxes, you just pay them for a specific task. All right, so as you grow, as you scale your business, you want to start using contractors for specific tasks and usually, these are people that are really good at one or two things. All right? And so maybe they’re really good at color grading or maybe they’re a great editor, maybe they’re a great camera guy, maybe they’re really good at post-production, graphic design, right? Whatever it may be, you start to build these relationships with contractors. Alright? Now as we grow, we want to outsource as many tasks as we can to contractors, so we can take on more videos, take on higher price videos and still have more time and freedom, you know, left in the day. All right? And this is where the Golden Chain in the value link comes into play. All right? 

So, you know, you can outsource pretty much everything except as one Golden Link. All right? And what does Golden Link is, is that relationship with the client. All right? So, this is the one part you can’t outsource because what happens if you do is if you, you outsource this relationship that you have with the client, whether it’s, you know, meeting with them to close on the deal or whether it’s over the phone. If you outsource that part, what’s going to happen is that’s going to become someone else’s client. All right? Now, if you have this, this relationship and you, you know, keep this Golden Link with every single client, what happens is you can charge anything you want for the video.

So, you can charge $10,000 to do a video and you could not do a single thing except close the deal with the client. You could outsource it all and you could do it for pennies. So, you might be able to get a guy to show up for $100 to do the filming and $100 to do the editing and you could make $9,000 a video just by using all outsourcers. As long as you keep this one piece, which is that relationship with the client. So, that’s what we call the Golden Link. 

So, as you grow, as you scale your business, think about building your business around, you know, this Golden Link. So, you want to have those relationships, those contacts, they want to come to you when they want a video job. That’s the most important part is that you’re their guy, right? They don’t care how it gets done, they don’t even care who does the work but it’s important that you are the person that they come to. All right? And so, so anytime, you know we’re looking to grow, anytime we’re looking to scale, anytime we’re looking to hire contractors, make sure you never hire anyone to, you know, communicate with the client and be that salesperson, that front person with the client. Now, it’s not to say you can’t have salespeople but after they sell and they convince the client to do a video job, that client should come to you and you should be that point of contact, right? And so that’s the most important part about scaling is you need to keep that relationship because here’s what also happens is when you work with a client, you do a great job, you produce a great video. What’s going to happen is they’re going to come back for more and if you’ve given up that Golden Link to someone else, let’s say you’ve given that up to a different company because you didn’t want to deal with the client. You just want to come in and run your camera. Well, next time they have a video, they’re going to go to the other guy and maybe they won’t hire you as the camera guy. All right? Maybe they won’t hire you as the editor. All right, so whenever we’re thinking about scaling, always remember the Golden Link and the value chain and make sure that’s you.

All right guys, so hopefully that video was helpful. You want to see more just like this go ahead and like subscribe, click the link, ring the bell, whatever you want to do down there. Leave a comment. I read them all. I’d love to hear what you have to say about this video and any other videos you want made and thanks again for watching. Take care.