COLD CALL SCRIPT
If you feel easily overwhelmed by the prospect of cold calling, you are not alone. You don’t know whether your call is going to go good, bad, or not even happen. Luckily, there are a few ways you can go into cold calling more confident in yourself, and its results. Below, we’ve compiled some of our best practices to help you feel more prepared going into your next cold calling session.
Try To Overcome Your Cold Calling Fears
This might be one of the most important steps when preparing to cold call. We get it, it can be nerve wracking to call people and pitch something they may have never even heard of. Try to look at each call as a learning experience, and take other measures to ease your fears. You may not be face to face, but your reluctance or nerves may come through over the phone and make your prospect feel less inclined to listen to what you have to say.
Identify The Best Times To Make Your Cold Calls
Before cold calling, you should have a pretty good feel for the demographic you’re reaching out to. The rule of thumb is to make most calls on weekday afternoons, but that can shift depending on who you are targeting. Studies show that calls lasting over 5 minutes typically occur between 3 and 5pm on Tuesdays and Thursdays.
Calculate How Many Calls You Need To Make To Reach Your Goal For The Day
Do you know how many calls you need to make in order to meet your daily, monthly, or quarterly goals? Knowing this ahead of time can help keep you on track and motivated to get through those tough calls.
Prepare A Strong Opening Sentence Ahead Of Time
Studies show that you only have about 10-15 seconds to make an impression and show the person on the other end that you are worth talking to. Consider doing some research on the person beforehand and integrating some of that info into your call. Did they make a recent career advancement, or accomplish something notable? Mention it!
In Fact, Prepare Your Entire Script Ahead Of Time (Just Steal Ours Below!)
You don’t want to sound like a robot when making cold calls (it’s a sure fire way to get hung up on) but you also don’t want to go in unprepared and get lost in conversation, or not make sense before losing their interest. Having a script available to you can benefit you by streamlining your process, while also helping keep you on track. It can also help you feel more prepared going in! Practice ahead of time and keep your tone of voice genuine.
Ask Open-Ended Questions Throughout Your Call
Don’t lose sight of the fact that cold calling is still a two-sided conversation. Yes, you are there to inform and (hopefully) make a sale, but you will have more success if the person you are talking really feels included and invested in the conversation. Asking open-ended questions opens up more opportunity for discussion and can make your prospect feel more inclined to stay on the phone long enough for you to make your pitch.
Use Social Proof To Try And Influence Their Behavior
People are heavily influenced by others behaviors. Social proof is a key factor in successful cold calls as it helps to show prospects instances where your product has helped others in the past. Consider preparing, and telling a success story of a customer who had similar pain points as the person you are calling.
Leave A Voicemail If They Don’t Answer
This may sound like a no brainer, but use this as an opportunity to send a short snippet of your message and encourage a reply. Do so by stating who is calling, your purpose (your connecting statement) and end it with incentive to get back to you by triggering their curiosity. Keep your voicemail between 20-30 seconds and speak loudly and clearly – you don’t want your message to get lost in static or background noise and ruin your chances of getting a call back.
At the end of the day, it’s a challenge for anyone to deliver a sales pitch to someone that’s never heard of you or what you have to offer. Now that you’re prepared with a good mindset, and the tools to help you succeed you can go into your next cold calling session more prepared and confident than ever.