How To Use Facebook Ads To Get Wedding Clients
Did you know that there are more than 2.41 Billion active users on Facebook each month? As of 2019 Facebook is the biggest social network site used worldwide. Those numbers alone are one of the reasons Facebook advertising is rapidly becoming a key component in businesses marketing plans. But, as you may already know, Facebooks ever-changing mystery algorithm can make it challenging to connect with potential clients, or partners, organically. This is where Facebook Ads come into play. The ability to micro-target allows you to serve your ads to your ideal audience based on location, demographics, interests, and online behaviors. This is great for your conversion rates and ROI, but it can also be a waste of money if you don’t know how to utilize Facebook Ads properly. If you haven’t already, create your Facebook Ads Account here and get started.
There are multiple different types of Facebook Ads you can choose from. Check out the kinds they offer and experiment with which ones best suit your business, your customers, and your purpose. Make this process easier by identifying your objective. Do you want to increase brand awareness? Drive them to your website? Get more video views? Doing this ahead of time can help you decide which ads to run, and streamline your ad running process. Remember – for conversion-oriented objectives (sales) are pay-per-action but exposure objectives (traffic and views) are pay-per-impression.
You will also want to identify your ideal target audience ahead of time. This starts out as simple as selecting your target location, age, gender, etc. As you make more selections the audience size indicator on the right side of the screen will adjust accordingly to give you a better sense of your potential ad reach. You will then move into more detail-oriented targeting options. This is where you will include, or exclude, people based on details like interests, behaviors, etc. Remember – effective targeting is key to maximum ROI.
Next, you will want to choose your ad placements. If you’re new to Facebook ads, the best choice for you is automatic placement which allows Facebook to automatically place your ads on Facebook, Messenger, and Instagram where they are likely to get the best results. If you want to place your own ads, you will select the device types, platforms it appears on and which mobile device operating systems it can run on (iOS, Android, etc.)
From here you will set your budget, your schedule, and design your ad. When you’re ready, use the preview tool at the bottom of the page to ensure it looks good for all potential placements across different devices, and placement within Facebook (like the newsfeed, right column, messenger, etc.) When you’re happy with how everything looks, submit it to Facebook and wait for an email that your ads have been approved.
Use Facebook Pixel! The Facebook Pixel is a code that you place on your website that allows you to track conversions, remarket to previous visitors, and create similar audiences for your use. Check out our video below for more information on how to install the Facebook Pixel.